One scale for every product
Pebbles Ai is scored on the same axes and the same 0 to 100 scale as everyone else.
The GTM landscape
See how products across nine go-to-market directions compare on every editorial axis, and where Pebbles Ai fits.
Nine directions, one platform
Who covers which direction
Best product score, 0 to 100Not present
| Vendor | Covered | Web research | Lead generation | CRM and prospecting | Smartbox | Outreach | AI assistants | Context and Library | Integrations | Memory |
|---|---|---|---|---|---|---|---|---|---|---|
| Pebbles Ai | 9 of 9 | 71.7 | 68.3 | 68.3 | 65 | 70 | 75 | 71.7 | 66.7 | 68.3 |
| HubSpot | 7 of 9 | Not present | 73.3 | 81.7 | 68.3 | 80 | 76.7 | 71.7 | 71.7 | Not present |
| Microsoft | 8 of 9 | 43.3 | Not present | 81.7 | 71.7 | 48.3 | 75 | 65 | 61.7 | 58.3 |
| 7 of 9 | 58 | Not present | Not present | 66.7 | 41.7 | 66.7 | 56.7 | 55 | 50 | |
| OpenAI | 5 of 9 | Not present | Not present | Not present | Not present | 51.7 | 75 | 63.3 | 63.3 | 65 |
| Anthropic | 5 of 9 | Not present | Not present | Not present | Not present | 48.3 | 68.3 | 56.7 | 68.3 | 65 |
| Salesforce | 4 of 9 | Not present | Not present | 85 | Not present | Not present | 78.3 | 66.7 | 75 | Not present |
| Writer | 4 of 9 | Not present | Not present | Not present | Not present | 66.7 | 70 | 68.3 | Not present | 60 |
Swipe to see every direction
Landscape index
Best score per direction, piled across all nine
- Pebbles Ai69.4, covers 9 of 9 directions
- HubSpot58.1, covers 7 of 9 directions
- Microsoft56.1, covers 8 of 9 directions
- Google43.9, covers 7 of 9 directions
- OpenAI35.4, covers 5 of 9 directions
- Anthropic34.1, covers 5 of 9 directions
- Salesforce33.9, covers 4 of 9 directions
- Writer29.4, covers 4 of 9 directions
Only Pebbles Ai covers every direction
Explore every axis
Web research
URL reading, mapping and evidence extractionPebbles Ai on each axis
- Extraction depth60 out of 100Highest rival 90
- Web infrastructure50 out of 100Highest rival 90
- Agent readiness80 out of 100Highest rival 90
- GTM context80 out of 100Highest rival 60Top score
- Connected GTM workflow80 out of 100Highest rival 50Top score
- User-set autonomy80 out of 100Highest rival 40Top score
Positioning map
Pebbles Ai
GTM context across, Extraction depth up, both 0 to 100. Arrow keys move between products.
Every axis
Pebbles AiOther productsMedian
Extraction depth
What it measures
Structured extraction, summaries and crawl operations.
60Web infrastructure
What it measures
Rendering, difficult-site coverage and operational crawl infrastructure.
50Agent readiness
What it measures
Usability as an agent-facing research tool.
80GTM context
What it measures
Built-in connection from web evidence to company research and GTM work.
80Connected GTM workflow
What it measures
How many of eight go-to-market stages run natively in one workspace: account research, lead discovery, CRM records, grounded drafting, mailbox send, social publishing, calendar actions and memory.
80User-set autonomy
What it measures
Whether the user chooses how far the AI acts on its own, from asking before each action to acting, and how widely that choice applies across mail, CRM, calendar, social and connected tools.
80Not scored: Google Vertex AI Search
Score matrix
0 to 100, Pebbles Ai pinned first
Swipe to see every axis
Score matrix
0 to 100, Pebbles Ai pinned first
Swipe to see every axis
Score matrix
0 to 100, Pebbles Ai pinned first
Swipe to see every axis
Email score matrix
0 to 100, Pebbles Ai pinned first
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Social publishing score matrix
0 to 100, Pebbles Ai pinned first
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Campaigns score matrix
0 to 100, Pebbles Ai pinned first
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Writing voices score matrix
0 to 100, Pebbles Ai pinned first
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Score matrix
0 to 100, Pebbles Ai pinned first
Swipe to see every axis
Company context score matrix
0 to 100, Pebbles Ai pinned first
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Visual and file assets score matrix
0 to 100, Pebbles Ai pinned first
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MCP servers score matrix
0 to 100, Pebbles Ai pinned first
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Workspace apps score matrix
0 to 100, Pebbles Ai pinned first
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Calendar and scheduling score matrix
0 to 100, Pebbles Ai pinned first
Swipe to see every axis
Agent memory score matrix
0 to 100, Pebbles Ai pinned first
Swipe to see every axis
Meeting notes score matrix
0 to 100, Pebbles Ai pinned first
Swipe to see every axis
Scores are editorial estimates (0 to 100) from our landscape research, not measured benchmarks.
How to read the landscape
Compare within a direction
Each subdirection has four axes of its own, plus connected GTM workflow and user-set autonomy shared by all, so read a score against its neighbours only.
A blank is not a zero
Where a score is missing, the research did not rate that product on that axis.
Common questions
What is the GTM landscape?
It is a map of software for go-to-market work: finding, winning and keeping customers. It sorts products into nine directions, such as lead generation or email. Then it scores every product on the same axes, so you compare like with like. Pebbles Ai is scored on the same scale as every other product.
What are the nine GTM directions?
They are the nine main jobs in go-to-market work: web research, lead generation, CRM and prospecting, Smartbox (email and social posts), outreach, AI assistants, context and Library, integrations, and memory. Some directions are split into smaller groups. For example, outreach covers campaigns and writing voices, and memory covers agent memory and meeting notes.
How are the landscape scores produced?
They are editorial estimates from Pebbles Ai's own research. They are not measured tests or benchmarks. Each product gets a score from 0 to 100 on each axis, and Pebbles Ai is scored the same way as everyone else. A blank means the research did not rate that product on that axis. A blank is not a zero.
What do the landscape axes measure?
Each group of products is scored on six axes. Four are about that job, such as extraction depth in web research. Two are shared by every group. Connected GTM workflow counts how many go-to-market steps run in one workspace. User-set autonomy asks whether you choose how far the AI acts on its own, from asking first to acting freely.
What do Direct, Suite, Adjacent and Open source or DIY mean?
They describe what kind of product each rival is. Direct means a product built for the same job. Suite means one part of a larger platform. Adjacent means a nearby product that covers part of the job from a different starting point. Open source or DIY means tools a team can use to build the job itself.
How do AI research tools and lead generation platforms differ?
Research tools read web pages and pull out facts, ideally with sources you can check. Lead generation tools find the people to contact, such as a buyer at a target company, often with a work email. Research helps you understand a market or an account. Lead generation gives you names to reach. Pebbles Ai has both in one workspace.
What do the Top score and Joint top badges mean?
They mark an axis where Pebbles Ai has the highest score in one group of products. Top score means no other product scored as high. Joint top means another product has the same score. Where Pebbles Ai is not the highest, no badge appears. The badges come from the editorial estimates, not from tests.
Is Pebbles Ai the top-scoring product in every direction?
No, and the landscape does not claim it. In some directions, specialist products score higher on some axes. What the landscape shows is breadth. Pebbles Ai is the only vendor in the research that appears in all nine directions. A badge appears only where the data supports it.
How do I compare AI go-to-market platforms?
Start with the job you need done, then open that direction. Compare products inside one group at a time, because each group has its own axes. Use the scores to build a short list, not as proof of results. Then try the real workflow, check what access it needs and see which actions ask for your approval.