The company

More capacity.
For more businesses

Pebbles Ai is building a full-cycle go-to-market operating system. Our ambition is to make the capabilities of a connected commercial team accessible to businesses that cannot build everything themselves.

Why we are here

GTM expertise.
Shared in one workspace

The company’s story starts with practical go-to-market work: understanding an offer, identifying an audience and turning a strategy into action.

That domain foundation met software architecture and applied AI research. The result is a platform that brings company knowledge, AI-assisted work and GTM applications into a common working environment.

The ambition is bigger than tool replacement

We are building towards a core product stack for the full GTM cycle, and today’s capabilities are its foundation.

Explore the platform today

The people building Pebbles Ai

Domain knowledge.
Technical depth

Emin leads the company and its research vision. Dmytro leads AI research and technology, with Maksym and Oleg leading engineering and front-end delivery.

Dmytro Antoniuk

Chief AI Officer

Maksym Kuzmovych

Head of Engineering

Oleg Tsizdyn

Front-End Lead

Yevhenii

Senior AI Engineer

Ivanka Olendra

Chief of Staff

Yaroslav Bondarenko

Lead AI QA Automation Engineer

Oleksandr Knyga

Principal Architect

Lukiana Berkela

Product Content Manager

Peter O’Shea

Board Observer

Vera Lynn

Chief Operating Officer

Emin Can Turan

Founder, CEO & Lead Researcher

The wider conversation

The story, told by others

Founder profile

Conversations

The thinking behind Pebbles Ai

Founder interview · SeedLegals

Work smarter and win more deals with Pebbles Ai

Anthony Rose, co-founder and CEO of SeedLegals, talks with Emin Can Turan about sales psychology, go-to-market strategy and investor outreach.

14 Aug 2025

Podcast · ChiefAIOfficer

Using AI for Democratizing B2B Growth & Marketing with Emin Can Turan

Emin Can Turan on using AI in B2B growth and marketing, and on making marketing strategy more widely available to B2B companies.

19 Aug 2024

Podcast · The High-Performance CEO Show

How This Company Can Level Up the Go-to-Market Industry

Emin Can Turan on bringing research-led methods and software together in B2B go-to-market work.

5 Jun 2024

Podcast · Leaders of B2B

Go-to-Market and AI Success with Emin Can Turan from Pebbles Ai

Emin Can Turan on go-to-market essentials, scientific methods in marketing and how cultural differences shape sales.

4 Jun 2024

Podcast · XQL Podcast

Navigating B2B GTM Strategies and Execution

Emin Can Turan on complex B2B go-to-market strategy and on building Pebbles Ai between London and Lviv.

8 Dec 2023

Founder interviews and podcasts from 2023 to 2025. Each reflects the company at the time; current capabilities are described on our platform pages.

All press and podcasts

How we got here

From GTM methods to GTMOS

The founder's path to the platform. Dates mark stages of that work, not the age of the company.

2011–2015
Marketing strategy development
Creation of the science-led GTM strategy models.
2015–2018
SCALE workshop and training development
Creation and real-world deployment of the Scientific Conversion Approach for Lead Engagement in B2B.
2018–2021
V&V market intelligence development
Creation and practical deployment of the Verify & Validate market intelligence models.
2021–2022
Incorporation of Can & Co Strategy House in London
Commercialisation of the GTM strategy, V&V market intelligence and SCALE workshop for SMEs, as a consultancy separate from Pebbles Ai.
2022–2024
Applied AI for B2B GTM development
Applied AI research into carrying structured GTM methods and company context, the groundwork for Pebbles Ai.
2024–2025
GTM operating system development
Formation of the core engineering team in Lviv and integration of our smart workflow apps with our AI.
2025
Bringing Pebbles Ai to market
Transition from R&D to customers through final product refinements and a dedicated commercial team.
April 2026
Full-cycle in-house team
Establishment of our full-cycle in-house team, taking the product from idea to release under one roof.
May 2026
Product marketing engineers
Start of the product marketing engineers journey: our engineers become marketers too, opening more opportunities and letting us move faster.
July 2026
#2 Product of the Day on Product Hunt
Launch on 17 July 2026 with 405 upvotes and 101 comments, bringing instant recognition, new opportunities and growth.
Next
Asia-Pacific expansion and certification
Vera Lynn joins as COO in October 2026 to lead our expansion into Asia-Pacific, while we work towards SOC 2 Type II and ISO 27001 certification, targeted for Q2 2027, so larger teams can adopt Pebbles Ai with confidence.